THE EFFECT OF SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION AND ITS IMPACT ON THE LOYALTY OF SIANTAR EXPRESS TRAIN CUSTOMERS

نویسندگان

چکیده

The Siantar Express train is one of the transportations used by people Medan city to travel Pematang and vice versa. objective this study test analyze effect service quality, price on customer satisfaction its impact loyalty.The sampling technique Accidental Sampling which based who are members population coincidentally meet researcher can provide necessary information. data analysis method carried out Path Analysis.Service quality has a positive significant satisfaction, loyalty, loyalty through customers, prices have train. customers will be loyal when using service, because agrees reuse suggests others.

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ژورنال

عنوان ژورنال: Jurnal ilmiah Manajemen, Ekonomi, dan Akuntansi

سال: 2022

ISSN: ['2621-5306', '2541-5255']

DOI: https://doi.org/10.31955/mea.v6i3.2634